PIM solution is a strategic approach to have a central hub for product information, boosting collaboration and data quality for retailers. Businesses can use rich product data to inform, differentiate, and suggest related product information to online shoppers.

With the growing complexity of omnichannel retail, more and more retailers are switching to PIM systems to manage their product data efficiently and drive growth.

Manage Product Data Quality Systematically

Being plain might not be ideal in a product information case. The data quality will depend on the completeness of various product information including:

• Core product data (name, title, and description)
• Product attributes (cost and price)
• Product specifications (dimensions, warranty, and packaging)
• Product-related metrics
• Omnichannel product information
• Extended channel information
• Store-specific information

It is rather complex when you are managing them with an Excel sheet. And of course, you have more than a handful of products to be managed across different channels. Keeping them all in a single system can ease your operating headache.

Using a PIM solution like CLEARomni PIM is more systematic and organized in this case, especially with its completeness score indicator—you will not miss out on any piece of information.

Deliver Consistent and Reliable Customer Experience

Have you ever encountered customers who return a product because it was not what they were looking for? This is due to missing product data that left the customer unable to understand the product they were buying.

This can be reduced when rich product information ranging from detailed attributes and specifications is provided. Purchasing something undesired and spending efforts to return it is an awful experience.

When orders are returned, there is a cost applied to the seller as well, starting from the smallest amount for packaging.

On top of that, the PIM system can further furnish the omnichannel experience by providing consistent, flexible, and accurate information across online and physical channels.

Your customers can always rely on the product data provided across your channels rather than referring to any third-party sites. Meanwhile, this customer experience will lead to a sense of authenticity in your products.

Benefits of Consistent Product Information

• Reduced return rates due to better product understanding
• Lower return processing costs
• Increased customer trust and brand authenticity
• Consistent experience across all touchpoints

Reduce Managing Cost and Time Through Stakeholder Collaboration

How much time does the product team need to collect all the data, fill in all the attributes, ensure they are correct, and then list them across all the sales channels? Getting the information back and forth from other team members through email?

Believe it must be a nightmare doing them manually—not counting when they need to add new product data to each of the sales channels.

What's more for PIM systems like CLEARomni? You can customize a multi-step workflow and approval process to allow different stakeholders to update their responsible data attributes on the same product.

This can increase your product enrichment speed and at the same time save your operation cost.

Integration with external systems such as ERP is vital to support automated product creation and update processes.

Reach New Markets with Marketplace Integration

Do you know there are more than 150 online marketplaces you could leverage to reach new market segments?

There are different marketplaces famous in the region itself. Lazada and Shopee were the two most actively used marketplaces in Southeast Asia in 2019, according to a report by meta-search platform iPrice.

It is important your PIM system can support major e-commerce platforms and marketplaces so that your product data can be automatically synchronized to all or selected channels.

This will ease your process to reach new market segments.

Platforms Supported by CLEARomni PIM

• Adobe Commerce/Magento
• Shopify
• Salesforce Commerce Cloud
• 91App
• Tmall and JD (China)
• Lazada and Shopee (Southeast Asia)

Why Retailers Are Making the Switch

Managing e-commerce product data can be a hectic headache without a PIM system. A mature and suitable PIM system can assist retailers to achieve their goals, with plenty of good proven records.

Make sure your product data has the competitive advantages of flexibility and scalability.