Shopify Plus allows businesses to create and manage up to 10 stores from one admin panel, enabling global scaling and localization without the need for separate platforms. Merchants can customize each store to reflect local preferences, currencies, and languages while maintaining centralized control over data, products, and branding.
Running multiple stores allows you to tailor each storefront to local markets, ensuring that customers receive region-specific content, currencies, and languages.
Example:
A fashion retailer uses Shopify Plus to create dedicated storefronts for North America, Europe, and Asia, each reflecting local pricing, taxes, and promotions.
Why It Matters:
Localized experiences increase customer trust, reduce friction, and improve conversion rates.
With Shopify Plus, merchants can sync product catalogs and inventory across all storefronts, eliminating the need to manage each store separately. This ensures product data remains consistent while allowing for local adjustments.
How It Works:
Manage core product details in one location.
Apply region-specific descriptions, pricing, and shipping options.
Automate inventory tracking across all storefronts.
Result:
Greater operational efficiency and reduced errors in product listings.
Shopify Plus natively supports multi-currency transactions and integrates with apps for multi-language storefronts. This simplifies the process of creating globally accessible stores.
Key Features:
Automatic Currency Conversion based on real-time exchange rates.
Localized Checkout ensures customers complete purchases in their preferred language and currency.
Why It Matters:
Expanding internationally without multi-currency or language support can lead to cart abandonment and lower customer satisfaction. Shopify Plus solves this by personalizing the checkout experience.
Shopify Plus enables merchants to clone existing stores, replicating themes, apps, and workflows to create new stores faster.
Example:
A beauty brand can clone its US store and launch a UK version with the same design, adjusted pricing, and region-specific promotions in days, not months.
Why It Matters:
Speed to market is critical when expanding into new regions, and Shopify Plus reduces the technical barriers to launching new storefronts.
Manage insights across all storefronts through Shopify’s centralized dashboard. This enables merchants to compare sales, traffic, and customer behavior between stores and markets.
Key Metrics Include:
Sales by region
Product performance across stores
Customer lifetime value (CLV) by market
Why It Matters:
Data-driven decisions help brands refine marketing strategies, allocate resources, and improve inventory distribution.
Shopify Plus provides API access and customization tools that allow developers to integrate third-party apps, build custom workflows, and personalize storefronts according to unique market needs.
Example:
An electronics retailer can build custom pricing models for different markets, offering exclusive promotions or wholesale pricing based on regional demand.
Why It Matters:
Scalable customization enables long-term growth and differentiation in diverse markets.
Gymshark, a leading fitness apparel brand, uses Shopify Plus to manage multiple regional stores, providing localized experiences for customers in different countries. By doing so, they ensure seamless currency conversions, optimized shipping rates, and custom content for each audience.
Outcome:
Increased global sales and enhanced customer loyalty.
Nestlé uses Shopify Plus to manage storefronts for different product categories and regions. By utilizing Shopify’s store cloning feature, they have expanded into new markets while maintaining brand consistency.
Outcome:
Faster market penetration and improved product visibility.
Assess Market Needs:
Identify which markets require dedicated storefronts based on demand, language, and regional differences.
Create Storefront Templates:
Use Shopify Plus to clone existing stores and tailor them for each region.
Localize Content and Pricing:
Adjust product descriptions, prices, and shipping options to meet the needs of each target market.
Synchronize Inventory and Orders:
Integrate Shopify’s inventory tools to track and manage stock across all storefronts in real time.
Monitor and Optimize:
Leverage Shopify’s analytics and insights to refine your strategy based on sales performance and customer behavior.
Shopify Plus offers a robust and scalable solution for multi-store management, enabling businesses to expand across regions and markets with ease. From localized experiences to centralized inventory management, Shopify Plus ensures that global growth is seamless and efficient.
If you’re ready to scale your business globally and take advantage of Shopify Plus’s multi-store capabilities, now is the time to act.