Consumer Electronics Retail

Broadway Lifestyle

Streamlining global operations and omnichannel growth

Background

Broadway is a leading electronics retailer with more than 30 years of history, offering consumer electronics, home appliances, and tech gadgets across multiple locations in Hong Kong alongside a fast-growing online presence.

The challenge

As Broadway's online business grew, its existing setup struggled to keep up with the demands of omnichannel retail: product data and promotions required developer effort, more than 1,000 vendors managed their own product information offline, and store associates had no way to sell when items were out of stock in-store.

Product and promotion updates depended on manual, developer-led processes.
Over 1,000 vendors submitted product data and stock updates outside the platform.
In-store sales were lost whenever shelf stock ran out.
Cross-border orders, multi-country storefronts, and segment pricing added operational complexity.

The solution with CLEARomni

Centralized product and promotion management with CLEARomni PIM

CLEARomni PIM gave Broadway's staff direct control over product data and campaigns. Teams add products to promotions, track their performance, and push promotional content to the storefront without developer intervention — cutting rollout time for campaigns across an extensive electronics catalogue.

Vendor self-service for 1,000+ suppliers

With CLEARomni's vendor product management workflow, suppliers update product details, stock, and promotions directly in the system. Approval workflows keep merchandising in control while vendor data stays current across every channel.

Endless aisle in every store

Store associates log into CLEARomni and sell from online stock when shelf stock runs out, completing the sale in-store instead of losing the customer — particularly valuable for high-demand electronics.

Global selling on a local level

Broadway runs multi-country storefronts with localized languages, currencies, and checkout, alongside cross-border tax and shipping automation. Estimated delivery dates at checkout, in-store price tag printing, staff private sales, and tiered and student membership pricing round out a consistent experience across channels.

Results

Promotions launch faster without developer involvement.
Vendor product data stays current across channels through self-service workflows.
In-store associates recover otherwise-lost sales through endless aisle.
Cross-border and multi-country selling runs on one operational foundation.