Sports-Fashion Retail
Catalog & Marathon (Swire Resources)
From two separated webstores to a B2B2C marketplace
CLEARomni MarketplaceCLEARomni OMSLoyalty & RewardsAutomation
Background
Swire Resources is a major player in the sports-fashion industry across Hong Kong and Mainland China, representing brands such as Arena, Speedo, Columbia, Crocs, UGG, and Havaianas through retail chains including Marathon Sports, GigaSports, and Catalog.
The challenge
Marathon Sports and Catalog ran as completely separated e-commerce sites, and the shared loyalty program could only be used in physical stores. The fragmented setup created a disjointed customer experience and left cross-selling opportunities on the table.
- Two separate e-commerce sites delivered a poor cross-channel experience.
- The loyalty program excluded online purchases entirely.
- Cross-selling between the retail chains was impossible.
- Scaling sellers onto the platform required a structured marketplace model.
The solution with CLEARomni
One platform for two retail chains
Marathon Sports and Catalog moved onto a unified Adobe Commerce platform, replacing their separated sites. Customers now earn loyalty points on purchases at either brand and redeem them at both — connecting the two retail chains into one customer experience.
B2B2C marketplace with CLEARomni Marketplace
Using CLEARomni Marketplace, the brands evolved from a pure B2C setup into a B2B2C ecosystem. Sellers join through a streamlined seller center that simplifies onboarding, product information, and inventory management — diversifying the catalogue and opening new growth for both brands.
Automated fulfilment with CLEARomni OMS
CLEARomni OMS automates order splitting and allocation across fulfilment workflows, keeping logistics cost-effective as marketplace volume grows. Customers choose in-store pickup, courier delivery, collection points, or home delivery.
Marketplace governance
Platform administrators stay in full control: commissions, penalties for late deliveries, and detailed settlement records are all managed centrally, keeping service quality high as the seller base expands.
Results
- Two separated webstores became one connected customer experience.
- Loyalty points now flow across both brands, online and in-store.
- New sellers onboard through a self-service seller center.
- Orders route automatically to the most cost-effective fulfilment path.
More case studies
Consumer Electronics Retail
Broadway Lifestyle
Streamlining global operations and omnichannel growth
Beauty Retail
SaSa
Cross-border beauty commerce with unified loyalty in checkout
Retail
CityChain
One loyalty program across online, in-store, and mobile
Musical Instruments & Education
Yamaha Music (Asia)
Omnichannel order management across retail, education, and events
Run your commerce operations on CLEARomni
Book a demo and we'll show how the same platform behind these retailers fits your operating model.
Book a Demo