Retail

CityChain

One loyalty program across online, in-store, and mobile

Background

CityChain is a well-known watch and jewellery retailer. Together with Sinomax, it adopted CLEARomni Loyalty to bridge the divide between digital storefronts, physical stores, and mobile touchpoints.

The challenge

Before CLEARomni Loyalty, the loyalty experience was fragmented across online and offline operations, with separate membership records and inconsistent rules that frustrated customers and blinded marketing teams.

Separate online and offline loyalty systems created friction for customers.
Customer activity across channels was difficult to connect into one view.
Marketing teams had limited visibility into true customer lifetime value.
In-store and e-commerce teams needed a consistent membership experience.

The solution with CLEARomni

Single customer view

Customer interactions connect across online, in-store, and mobile touchpoints, giving both the brand and the customer one consistent membership record.

Earn and burn anywhere

Members earn and redeem points across all supported channels, so loyalty works the same whether the purchase happens on the webstore, on the shop floor, or in the app.

Tiers and targeted offers

Membership tiers reflect omnichannel spending and engagement, and campaigns draw on richer consolidated customer behaviour data.

Connected retail operations

The implementation links existing POS operations with real-time synchronization between e-commerce and loyalty systems, with mobile access for members and training for store teams.