Musical Instruments & Education
Yamaha Music (Asia)
Omnichannel order management across retail, education, and events
Background
Yamaha Music (Asia) Private Limited provides musical instruments, accessories, and music education services across the region. Its digital transformation aimed to bring key services online and unify the customer experience across physical and digital channels.
The challenge
Yamaha Music Asia needed to integrate existing enterprise systems, support tiered pricing for very different customer segments, and extend the platform beyond products into services such as course fee payments, contract renewals, and onsite sales.
- Tiered pricing for members, staff, students, and the general public.
- PIM, WMS, and IMS systems had to work as one with the storefront.
- Education services needed online payment and renewal journeys.
- Brick-and-mortar, event, and onsite sales had to flow through one order pipeline.
The solution with CLEARomni
Phased platform roadmap
Working from research into platform fit, the first eShop launched with tiered pricing for every customer segment, followed by staged releases driven by business priorities.
eServices beyond the shopping cart
Online course fee payments launched with DBS HPP Paynow integration, followed by a contract renewal module and a sales order module covering brick-and-mortar stores, events, and onsite sales.
One omnichannel operating layer with CLEARomni OMS
CLEARomni OMS integrates Yamaha's PIM, WMS, and IMS systems with the Adobe Commerce storefront, so inventory, product data, and fulfilment stay consistent whether the customer shops in-store or online.
Results
- Customers get a consistent experience across physical and online stores.
- Education services run online with integrated payment and renewals.
- Orders from retail, events, and onsite sales flow through one pipeline.
- The platform continues to expand with Yamaha's digital roadmap.
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