Beauty Retail

SaSa

Cross-border beauty commerce with unified loyalty in checkout

Background

Founded in 1978, SaSa is a leading beauty retailer with a one-stop beauty specialty store concept, offering more than 600 brands including over 120 exclusive and own-brand products across skincare, fragrance, makeup, and beauty gadgets.

The challenge

SaSa needed to modernize its online platform to support multi-country operations, complex discounting, and integration with external services and logistics providers — across multiple languages, currencies, and regions for a growing international audience.

Legacy platform could not support multi-country operations at scale.
Complex discount rules across countries, currencies, and languages.
Loyalty had to work seamlessly inside a localized checkout.
Third-party logistics and external systems needed real-time integration.

The solution with CLEARomni

Localized commerce for 30+ countries

SaSa's Shopify Plus storefront is localized through Shopify Markets with language-specific content, regional currencies, and region-specific catalogues — one platform delivering a tailored experience to a global customer base.

CLEARomni Loyalty inside the checkout flow

CLEARomni Loyalty powers multi-tier segmentation, currency-plus-points ($+pt) rewards, point-to-cash conversion at checkout, and a digital wallet for coupon distribution and management — delivered through Checkout Extensibility so international customers redeem seamlessly in the checkout itself.

Real-time fulfilment integration

Orders synchronize in real time with external IT services and third-party logistics providers, routing automatically to the right fulfilment team for faster delivery regardless of customer location.